Metal Forming Success Story
Cowles Stamping Relies on Phygen FortiPhy™ UltraEndurance™ Coating
to Eliminate Premature Punch Failure
and Increase Production Runs

Whyn Pelkey and Steven Couture examine a stamped part from the Phygen-coated punch. |
Cowles Stamping, Inc. of New Haven, CT, a Tier Two automotive supplier and subsidiary of C. Cowles & Company, experienced punch breakage on a progressive-die job after only a couple thousand hits as the punches caught in material. Severe galling on the sides of the punches also caused premature failure as the punch ends would rip off after welding to the press. After trying other stamping tool coatings with little or no success, Cowles turned to Phygen Coatings’ FortiPhy™ UltraEndurance™ coatings for up to seven times longer punch life, reduced tool wear and greater productivity.
Punch Failure and Lengthy Downtime
As an automotive-parts supplier, Cowles provides complex metal stampings and subassemblies to bearing, seals and shields industries, as well as other nonautomotive businesses. The company’s mechanical press capacities range from 35 to 250 tons for small- and medium-sized stampings with other in-house capabilities also available.

Punch breakage and premature failure caused lengthy downtime and lost production for Cowles Stamping Inc. |
Problems arose for the company while stamping a 20,000-run progressive-die job of 0.157-in.
thick SAE-J1392 070XLF high-strength low-alloy using the small specially shaped punches with sharp corners. Using a 250-ton press at 35 strokes/min, the punch would break after a few thousand hits. “After 3,000 pieces, the punches — employing titanium-nitride coating — actually pulled apart,” explains Whyn Pelkey, engineering manager at Cowles.
“The punches could not be sharpened due to the punch breakage,” recalls Steven
Couture, Cowles manufacturing design engineer. Now with the Phygen FortiPhy™ coating the punch edges stay sharp throughout production without the need for re-sharpening, though the Phygen coating does allow for re-sharpening if needed. By completing the production run without shutting down the press, removing tooling or replacing broken punches, the company saves hours of downtime since the tooling is complicated and calls for lengthy setup time. The broken punches caused six to seven stoppages per run. “Producing a new punch consumes 9 hours just on the wire EDM, then a couple of days to send the punches out for coating and receive them back,” Pelkey says. “Essentially we would lose a week every time the punches broke. That does not happen now.”

Phygen-coated punches do not catch in the material. “The lubricity is spectacular,” says Couture. “We don’t have any problems with material catching the punches and breaking them.” |
Benefits of PVD Coating
Along with being stronger than other coatings, the Phygen-coated punches no longer catch in the material. “The lubricity is spectacular,” says Couture. “We don’t have any problems with material catching the punches and breaking them.” Phygen FortiPhy™ coating uses the physical vapor deposition (PVD) coating technology, based on principles of plasma acceleration, for higher plasma density and an intense, low-energy ion bombardment during coating deposition. Unprecedented toughness and lubricity and outstanding uniformity are a few benefits of coatings formed by this process, state Phygen officials.
Phygen’s FortiPhy™ chromium-nitride coating offers the high abrasive-wear resistance needed to help solve premature punch failure at Cowles Stamping, saving the company hours of downtime and the expense of replacing punches, while increasing productivity. “This coating improved our production runs from an average of only 3,000 pieces for punch life to where we now average 16,000 pieces per run between sharpenings, says Pelkey.

Parts stamped from punches coated in Phygen’s FortiPhy™ UltraEndurance™ coating. |
FortiPhy™ Coatings vs. CVD and TD Coatings
The FortiPhy™ coating applied to the punches at Cowles Stamping, Inc. uses a special high-adhesion process, state Phygen officials, while chemical-vapor-deposition (CVD) and thermal-diffusion (TD) coatings combine with carbon molecules within the substrate to form a hard layer. Typical CVD and TD coatings are applied at temperatures above 1800°F where carbon atoms move to the surface and combine with the coating material to form a third compound.
While a hard coating is created, only a limited amount of carbon is available and as the tooling and coating begins to wear there is less carbon to combine with coating material during the recoating process. The second application lasts about 70% as long as the first, while the third lasts around 30%. By the third application the free carbon is “used up”, say Phygen officials. Decarburization also becomes a problem as the material near the surface weakens and the likelihood of chipping increases.
Unlike other stamping tool coatings, FortiPhy™ UItraEndurance™ coating from Phygen applies a layer of nano-sized particles onto the surface of the tooling, taking no carbon or other molecules from the substrate. By leaving the chemical composition of the substrate intact, decarburization is eliminated and there is no weakening of the substrate. In addition, each recoat is as strong and long lasting as the first. Download pdf file of this story.
Read the article from Metal Forming March 2010.
More On the Company…
“The surface enhancement performance leader,” Phygen Coatings, Inc. specializes in coating tooling for difficult applications such as forming high strength low alloy, stainless steel and thicker materials. Because the coating is applied at a lower temperature, (950˚ F) there is no distortion or size change to tools making it easier to assemble complex tooling. Phygen also offers professional polishing services and a program for recoating tools without limitation with repeated recoating using its stripping and refurbishing program.
For more information, contact Phygen Coatings, Inc., 1400 Marshall
St., NE, Minneapolis, MN 55413-1040, Phone: 888-749-4361,
Fax: 612-331-4230.
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